We make the numbers match

for everyone.
No more manual processes to compile data from different sources each week, or endless confusion about how metrics are defined.

Preql enables everyone to build and manage business logic for reporting (while maintaining usable SQL).
Preql product preview

Create trusted, reporting-ready KPIs in minutes

No data team or SQL required

How it Works

Preql integrates with the modern data stack and empowers business users to manage their own metrics.

Behind the scenes, we’re writing the transformation code, keeping your data up to date, and monitoring your data for quality and freshness.

We even integrate with your favorite BI tools so you can have trusted reporting up and running quickly.

Preql integrates directly with your data sources and empowers you to manage your own metrics with AI.
Behind the scenes, we’re writing the transformation code, keeping your data up to date, and monitoring your data for quality and freshness with AI.

We also integrate with your favorite BI tools for trusted reporting up and running in minutes.
how it works • how it works • how it works • how it works •
cloud icon
cloud apps
file icon
files
database icon
databases
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events
fivetran logo
ingestion
snowflake logo
storage
data governance
data dictionary
self-serve reporting
metrics layer
transformation
Diagram of Preql data flow
computer icon
no code
gears icon
automated
Data bars icon
scalable
Globe icon
unified
Flow icon
integrated
Users icon
community
Easy to use, no code
Preql’s intuitive visual interface empowers business users to build definitions and add business context. If you can use Google Sheets, you can use Preql! 
Preql Revenue per customer metric example
Automates the hardest part of the analytics process
Structuring your data for reporting is the most critical part of the analytics workflow. Instead of having to translate business context to analytics engineers, Preql lets you customize your metrics and does the rest for you. 
Preql automation
Scalable central source of truth
As your business evolves and reporting needs change, Preql is a single platform to update metrics, add new data sources, and keep pace with business needs.
Preql metrics preview
Unified definitions in a self serve platform
No more downloading data from silo’d sourced! Preql allows you to build metrics across all of your data sources in a single platform. 
Preql weekly report
Modern, part of the MDS, best-in-class (NLP)
Preql integrates with all of the best in class tools of the modern data stack. Your future data hires will rest easier knowing you have Preql in place! 
Preql integrationsPreql integrations
Community
Access a supportive community of users who share knowledge and best practices on metric definition and building data culture. 
Chat, message, and calendar icons
computer icon
no code
gears icon
automated
Data bars icon
scalable
Globe icon
unified
Flow icon
integrated
Users icon
community
Easy to use, no code
Preql’s intuitive visual interface empowers business users to build definitions and add business context. If you can use Googlesheet, you can use Preql! 
Preql custom metrics
Automates the hardest part of the analytics process
Structuring your data for reporting is the most critical part of the analytics workflow. Instead of having to translate business context to analytics engineers, Preql lets you customize your metrics and does the rest for you. 
Preql automations
Scalable central source of truth
As your business evolves and reporting needs change, Preql is a single platform to update metrics, add new data sources, and keep pace with business needs.
Preql metrics
Unified definitions in a self serve platform
No more downloading data from silo’d sourced! Preql allows you to build metrics across all of your data sources in a single platform. 
Preql weekly report
Modern, part of the MDS, best-in-class (NLP)
Preql integrates with all of the best in class tools of the modern data stack. Your future data hires will rest easier knowing you have Preql in place! 
Preql integrations
Community
Access a supportive community of users who share knowledge and best practices on metric definition and building data culture. 
Chat, message, and calendar icons
What our customers are saying
WHAT OUR CUSTOMERS ARE SAYING • WHAT OUR CUSTOMERS ARE SAYING •
We were up and running with weekly reporting within days, saving us months of effort if we had to invest in data engineering teams.
– Cynthia Plotch, CEO of Stix
As a small team with a big business, making sure all our employees are equipped to make data-backed decisions is critical. With Preql we were able to get an entire modern analytics stack up and running in days and ensure everyone at the company was able to access and own their own logic.
– CEO, DTC Eccomerce brand
As a small team with a big business, making sure all our employees are equipped to make data-backed decisions is critical. With Preql we were able to get an entire modern analytics stack up and running in days and ensure everyone at the company was able to access and own their own logic.
– CEO, DTC Eccomerce brand
Built for
Approved by
everyone
data teams
data teams
everyone
Built for
everyone
data teams
Approved by
data teams
everyone
Empower your entire business to make decisions with data
The back and forth between business users and data teams can be painful and time-intensive. Business users don’t always understand why certain metrics are challenging to implement, and data teams don’t always have the context required to make metrics actionable.
Preql allows the business user to manage their own business logic, which means data teams can spend less time trying to keep transformation code up to date, and more time focusing on strategic projects. We don’t believe in black-box systems, so we also share all of the auto-generated code back with you. 
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Built for business users analytics engineers

Approved by analytics engineers business users